LinkedIn Marketing Solutions Fundamentals Certification

LinkedIn Marketing Solutions Fundamentals Certification (2022)

LinkedIn Marketing Solutions Fundamentals Certification

Question 1:  Correct answer

Which targeting tools can you use to reach more similar audiences? Select all that apply.

 Retargeting

 Audience Expansion

 Lookalike Audiences

Question 2:  Correct answer

Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

 Consideration

 Conversion

 Awareness

Question 3:  Correct answer

Judi wants to serve ads to professionals who have visited her website. What is her first step?

 Create a campaign

 Install the Insight Tag on her website

 Create a website audience

 Create a conversion action

Question 4:  Correct answer

Which ad format would you use if you wanted to deliver a direct personalized message?

 Video Ad

 Single Image Ad

 Message Ad

Question 5:  Correct answer

Why is it important to choose the right objective in Campaign Manager?

 Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success

 Because your campaign objective determines your targeting options

 Because your campaign objective guarantees your performance

Question 6:  Correct answer

Which of the following is not a step when setting up your campaign in Campaign Manager?

 Review Page Posts

 Launch and Optimize

 Choose an Objective

 Choose the Right Audience

Question 7:  Correct answer

Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

 Reach, Frequency, Campaign Demographics

 Website Clicks, Video Views, Conversions

 Reach, Frequency, Conversions

 Campaign Demographics, Clicks, Click-through Rate

Question 8:  Correct answer

Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.

 Retargeting

 Campaign Demographics

 Conversion Tracking

 Audience Expansion

 Website Demographics

Question 9:  Correct answer

Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?

 Job Seniority + Company Industry + Company Category

 Job Function + Company Industry + Company Size

 Job Title + Member Traits + Company Connections

Question 10:  Incorrect answer

Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.

 Lead Gen Retargeting

 Website Retargeting

 Lookalike Audiences

 Audience Attributes

Question 11:  Correct answer

Why do we recommend your campaigns have at least 4 to 5 different creatives?

 To be able to select a different bidding model on each one

 To target different audiences to different creatives

 To minimize content fatigue

Question 12:  Correct answer

When you’re just starting to build a target audience, what do we recommend as the first step?

 Decide the language of your creatives

 Create up to 3 audience templates

 Create a clear target audience persona

 Upload your emails and accounts contact lists to Matched Audiences

Question 13:  Correct answer

Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

 Run the creative she likes best

 Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion

 Run each creative in separate campaigns, targeting separate audiences

 Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR

Question 14:  Correct answer

Can you exclude people that studied at a certain university from your campaign?

 Yes

 No

Question 15:  Correct answer

How is Maximum Delivery (Automated) Bid determined?

 It prioritizes certain ads over others based on the ad formats used

 It allows you to bid on a CPC basis

 It optimizes the budget to focus on the campaign objective selected

Question 16:  Correct answer

Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?

 $24

 $25

 $24.50

 $24.01

Question 17:  Correct answer

Is your bid price always the price that you pay?

 No, because of LinkedIn’s second-price auction method

 Yes, but only if I win the auction

Question 18:  Correct answer

Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?

 Reach

 Cost Per Conversion

 Conversions

 Cost Per Click

Question 19:  Correct answer

Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.

 Carousel Image Ad

 Conversation Ad

 Single Image Ad

 Video Ad

Question 20:  Correct answer

Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.

 Single Image Ad

 Text Ad

 Video Ad

Question 21:  Correct answer

Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?

 Website Demographics

 Campaign Demographics

 Campaign Groups

 Performance Chart

Question 22:  Correct answer

What is the definition of Reach in campaign reporting?

 The number of opens for the ads divided by the number of sends

 The average number of impressions served to each unique user

 The amount of clicks in your campaign divided by the number of impressions

 The unique number of people exposed to at least one impression

Question 23:  Correct answer

When optimizing your targeting strategy, what are the two key elements you should think of?

 Cost and Engagement

 Reach and Relevance

 Forecast and Audience

 Conversions and Leads

Question 24:  Correct answer

Isabelle is not getting many matches from her business emails. What could she do?

 Wait 24 hours for the system to process the external data

 Target the company instead of the individual and layer on extra attributes to narrow her audience

 Make sure she’s also targeting by company name in addition to uploading her contact list

Question 25:  Correct answer

What is the recommended way to track conversions?

 Insight Tag

 Event-specific image pixel

Question 26:  Correct answer

Why is it not recommended to use age or gender as targeting attributes?

 Because these attributes cannot be tracked on Campaign Demographics

 Because they are inferred and can reduce your audience size by potentially 50% or more

 Because they are not interesting professional traits for LinkedIn audiences

Question 27:  Correct answer

Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?

 Status

 Type

 Objective

Question 28:  Correct answer

Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

 Account Targeting

 Audience Attributes

Question 29:  Correct answer

Can you target all the LinkedIn members that work in a certain company?

 No

 Yes, if there are at least 300 employees in the audience

Question 30:  Correct answer

Which sentence best describes Campaign Manager?

 It is LinkedIn’s tool to create ad campaigns and engage with different audiences

 It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns

 It is LinkedIn's ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns

Question 31:  Correct answer

Which is better in your ads: stock images or real images from your business?

 Stock images, because they are usually better quality and more expressive images

 Real images from your business, because they are more genuine

Question 32:  Correct answer

Ciara wants to see which types of professionals are visiting her website. Where does she find this information?

 Website Demographics

 Campaign Demographics

 Conversions

 Matched Audiences

Question 33:  Correct answer

LinkedIn Pages is a free way to establish your brand on LinkedIn.

 False

 True

Question 34:  Correct answer

Can you customize the columns of your Campaign Manager reporting dashboard?

 No

 Yes

Question 35:  Correct answer

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

 Create a website audience

 Narrow her current campaign targeting to include HR employees at companies with more than 500 employees

 Stop her campaign

Question 36:  Correct answer

Which method is used by LinkedIn to determine which ads are shown?

 An auction system based on a relevancy score

 A maximum bidding method where bids are reviewed and validated

 An optimized bidding method that gives preference to the best bid

 An auction system based on bids, combined with a relevance score

Question 37:  Correct answer

What is the difference between using AND or OR targeting?

 Targeting using AND widens your results, while targeting using OR narrows them

 Targeting using AND works with any attribute, while targeting using OR doesn’t work with interests

 Targeting using OR is not recommended when Audience Expansion is enabled

 Targeting using AND narrows your results, while targeting using OR widens them

Question 38:  Correct answer

What LinkedIn Page privileges do you need to run your ads?

 Recruiter Posters access

 Publisher access

 Sponsored Content Posters access

 Campaign Manager access

Question 39:  Correct answer

Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?

 Conversion Tracking

 Lead Gen Forms

 Website Retargeting

 Website Demographics

Question 40:  Correct answer

When will a Matched Audiences campaign begin serving?

 Once the Matched Audience has been processed, which can take up to 96 hours

 Once the Matched Audience has been processed, which can take up to 48 hours

 Immediately

Question 41:  Correct answer

Which ad format would you primarily use if you wanted to tell an interactive story?

 Carousel Ad

 Dynamic Ad

 Text Ad

Question 42:  Correct answer

What can a Creative Manager role do in Campaign Manager?

 Create new campaigns and add new creatives

 Edit and add new creatives but cannot create new campaigns

 View the reports related to certain creatives

 Manage billing information for its related creatives

Question 43:  Correct answer

There is a minimum spend to qualify for Monthly Invoicing.

 True

 False

Question 44:  Correct answer

Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

 Consideration

 Awareness

 Conversion

Question 45:  Correct answer

Which of the following is a targeting option? Select all that apply.

 Company Growth Rate

 Member Groups

 Member Skills

 Company Connections

 Your Company Followers

Question 46:  Correct answer

Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?

 See More

 Request Demo

 Click Here

 Read More

Question 47:  Correct answer

Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.

 Uploaded List

 Interest Targeting

 Website Retargeting

 Lookalike Audiences

Question 48:  Correct answer

At a minimum, how often should you evaluate your campaigns?

 Quarterly

 Monthly

 Weekly

Question 49:  Correct answer

Can you exclude a contact list from your campaign with Matched Audiences?

 Yes

 No

Question 50:  Correct answer

Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.

 CPM

 Frequency

 Reach

Question 51:  Correct answer

Which of the following is a mandatory targeting field within audience setup in Campaign Manager?

 Company Size

 Job Title

 Location

 Audience Expansion

Question 52:  Correct answer

Your Conversion campaign is set up using "Last Touch - Last Campaign." A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?

 Two conversions against the campaign the user saw most recently

 A conversion would not be attributed

 One conversion against the campaign the user saw most recently

 One conversion against both campaigns

Question 53:  Correct answer

Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?

 Campaign Demographics

 Conversions

 Matched Audiences

 Website Demographics

Question 54:  Correct answer

Why should you create a LinkedIn Page? Select all that apply.

 Because you need a LinkedIn Page to set up LinkedIn ad campaigns

 Because an active LinkedIn Page makes your company more searchable

 Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services

Question 55:  Correct answer

Which of the following billing options doesn’t require a minimum spend?

 Credit Card

 Insertion Order

 Monthly Invoicing

Question 56:  Correct answer

Is it recommended to always build custom content for a LinkedIn ad?

 No, you can also repurpose existing content, such as social posts or customer case studies

 Yes, new content is always recommended to get the maximum impact on your campaign

Question 57:  Correct answer

Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?

 There is no minimum recommended time before optimizing

 At least a week

 A couple of days

 Two months

Question 58:  Correct answer

Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?

 Audience Attributes

 Lookalike Audiences

Question 59:  Correct answer

In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?

 No more than 2 to 3

 There is no such recommendation regarding targeting attributes

 No more than 4 to 5

 No more than 7 to 8

Question 60:  Correct answer

Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.

 Website Retargeting

 Your CRM data

 Account Targeting

 Lookalike Targeting

 Hashtag Targeting